{"id":3582,"date":"2021-03-30T12:17:43","date_gmt":"2021-03-30T09:17:43","guid":{"rendered":"https:\/\/fbta.net\/?post_type=tribe_events&#038;p=3582"},"modified":"2021-03-30T12:17:43","modified_gmt":"2021-03-30T09:17:43","slug":"nordic-webinar-the-era-of-purposeful-travel","status":"publish","type":"tribe_events","link":"https:\/\/fbta.net\/en\/tapahtuma\/nordic-webinar-the-era-of-purposeful-travel\/","title":{"rendered":"Nordic webinar | The Era of Purposeful Travel"},"content":{"rendered":"<p>We declared 2021 the start of the \u2019Era of Purposeful Travel\u2019. But what does that mean for you and your travel programme?<\/p>\n<p>Louise Kilgannon from Festive Road will walk you through the background of Purposeful and the four-step model that will support you in having a voice in what the future of travel looks like for your organisation. You can read more about the model and prepare yourself for the webinar. <a href=\"https:\/\/www.festive-road.com\/beyondthepause-the-era-of-purposeful-travel\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff9900;\"><strong>here<\/strong><\/span><\/a>.<\/p>\n<p>The webinar is free of charge and open to all members of DBTA, FBTA, NBTA and SBTA holding Premium membership. SBTA members holding Basic membership can join against a fee of SEK 350 excl VAT (25%). Non-members can join against a fee of SEK 750 excl VAT (25%). An invoice will be sent by SBTA.<\/p>\n<p>Click <a href=\"https:\/\/www.lyyti.fi\/reg\/Nordic_webinar_The_Era_of_Purposeful_Travel_0178\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff9900;\">HERE<\/span><\/strong><\/a> To register. The link for joining will be sent a day before the webinar.<\/p>","protected":false},"excerpt":{"rendered":"<p>We have declared 2021 as the beginning of &#8217; the Era of Purposeful Travel\u2019. But what does that mean for you and your travel program? Louise Kilgannon from Festive Road [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3578,"template":"","meta":{"_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-3582","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nordic webinar | The Era of Purposeful Travel | Suomen Liikematkayhdistys ry FBTA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fbta.net\/en\/event\/nordic-webinar-the-era-of-purposeful-travel\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nordic webinar | The Era of Purposeful Travel | Suomen Liikematkayhdistys ry FBTA\" \/>\n<meta property=\"og:description\" content=\"We have declared 2021 as the beginning of &#8217; the Era of Purposeful Travel\u2019. But what does that mean for you and your travel program? Louise Kilgannon from Festive Road [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fbta.net\/en\/event\/nordic-webinar-the-era-of-purposeful-travel\/\" \/>\n<meta property=\"og:site_name\" content=\"Suomen Liikematkayhdistys ry FBTA\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"378\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fbta.net\\\/tapahtuma\\\/nordic-webinar-the-era-of-purposeful-travel\\\/\",\"url\":\"https:\\\/\\\/fbta.net\\\/tapahtuma\\\/nordic-webinar-the-era-of-purposeful-travel\\\/\",\"name\":\"Nordic webinar | The Era of Purposeful Travel | Suomen Liikematkayhdistys ry FBTA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fbta.net\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fbta.net\\\/tapahtuma\\\/nordic-webinar-the-era-of-purposeful-travel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fbta.net\\\/tapahtuma\\\/nordic-webinar-the-era-of-purposeful-travel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fbta.net\\\/wp-content\\\/uploads\\\/Purposeful-Travel_Louise-Kilgannon.jpg\",\"datePublished\":\"2021-03-30T09:17:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fbta.net\\\/tapahtuma\\\/nordic-webinar-the-era-of-purposeful-travel\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fbta.net\\\/tapahtuma\\\/nordic-webinar-the-era-of-purposeful-travel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/fbta.net\\\/tapahtuma\\\/nordic-webinar-the-era-of-purposeful-travel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fbta.net\\\/wp-content\\\/uploads\\\/Purposeful-Travel_Louise-Kilgannon.jpg\",\"contentUrl\":\"https:\\\/\\\/fbta.net\\\/wp-content\\\/uploads\\\/Purposeful-Travel_Louise-Kilgannon.jpg\",\"width\":1280,\"height\":378},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fbta.net\\\/tapahtuma\\\/nordic-webinar-the-era-of-purposeful-travel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Etusivu\",\"item\":\"https:\\\/\\\/fbta.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tapahtumat\",\"item\":\"https:\\\/\\\/fbta.net\\\/tapahtumakalenteri\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nordic webinar | The Era of Purposeful Travel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fbta.net\\\/#website\",\"url\":\"https:\\\/\\\/fbta.net\\\/\",\"name\":\"Suomen Liikematkayhdistys ry FBTA\",\"description\":\"Suomen Liikematkayhdistys ry FBTA on liikematka\u00adpalveluja ostavien ja niit\u00e4 elinkeinokseen tarjoavien yritysten j\u00e4rjest\u00f6, jonka teht\u00e4v\u00e4 on edist\u00e4\u00e4 hyv\u00e4\u00e4 ja kustannus\u00adtehokasta matka- ja kokoushallintoa.\",\"publisher\":{\"@id\":\"https:\\\/\\\/fbta.net\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fbta.net\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fbta.net\\\/#organization\",\"name\":\"Suomen Liikematkayhdistys ry FBTA\",\"url\":\"https:\\\/\\\/fbta.net\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/fbta.net\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fbta.net\\\/wp-content\\\/uploads\\\/FBTA_logo_RGB_150dpi_withtext.png\",\"contentUrl\":\"https:\\\/\\\/fbta.net\\\/wp-content\\\/uploads\\\/FBTA_logo_RGB_150dpi_withtext.png\",\"width\":827,\"height\":531,\"caption\":\"Suomen Liikematkayhdistys ry FBTA\"},\"image\":{\"@id\":\"https:\\\/\\\/fbta.net\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nordic Webinar | The Era of Purposeful Travel | Finnish Business Travel Association ry FBTA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fbta.net\/en\/event\/nordic-webinar-the-era-of-purposeful-travel\/","og_locale":"en_GB","og_type":"article","og_title":"Nordic webinar | The Era of Purposeful Travel | Suomen Liikematkayhdistys ry FBTA","og_description":"We have declared 2021 as the beginning of &#8217; the Era of Purposeful Travel\u2019. But what does that mean for you and your travel program? Louise Kilgannon from Festive Road [&hellip;]","og_url":"https:\/\/fbta.net\/en\/event\/nordic-webinar-the-era-of-purposeful-travel\/","og_site_name":"Suomen Liikematkayhdistys ry FBTA","og_image":[{"width":1280,"height":378,"url":"https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/fbta.net\/tapahtuma\/nordic-webinar-the-era-of-purposeful-travel\/","url":"https:\/\/fbta.net\/tapahtuma\/nordic-webinar-the-era-of-purposeful-travel\/","name":"Nordic Webinar | The Era of Purposeful Travel | Finnish Business Travel Association ry FBTA","isPartOf":{"@id":"https:\/\/fbta.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fbta.net\/tapahtuma\/nordic-webinar-the-era-of-purposeful-travel\/#primaryimage"},"image":{"@id":"https:\/\/fbta.net\/tapahtuma\/nordic-webinar-the-era-of-purposeful-travel\/#primaryimage"},"thumbnailUrl":"https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon.jpg","datePublished":"2021-03-30T09:17:43+00:00","breadcrumb":{"@id":"https:\/\/fbta.net\/tapahtuma\/nordic-webinar-the-era-of-purposeful-travel\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fbta.net\/tapahtuma\/nordic-webinar-the-era-of-purposeful-travel\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/fbta.net\/tapahtuma\/nordic-webinar-the-era-of-purposeful-travel\/#primaryimage","url":"https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon.jpg","contentUrl":"https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon.jpg","width":1280,"height":378},{"@type":"BreadcrumbList","@id":"https:\/\/fbta.net\/tapahtuma\/nordic-webinar-the-era-of-purposeful-travel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Etusivu","item":"https:\/\/fbta.net\/"},{"@type":"ListItem","position":2,"name":"Tapahtumat","item":"https:\/\/fbta.net\/tapahtumakalenteri\/"},{"@type":"ListItem","position":3,"name":"Nordic webinar | The Era of Purposeful Travel"}]},{"@type":"WebSite","@id":"https:\/\/fbta.net\/#website","url":"https:\/\/fbta.net\/","name":"FBTA","description":"Founded in 1984, the Finnish Business Travel Association is an organization for business travel buyers and suppliers, with the mission to enhance the understanding, knowledge and skills required in corporate travel and meetings management as well as procurement.","publisher":{"@id":"https:\/\/fbta.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fbta.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/fbta.net\/#organization","name":"FBTA","url":"https:\/\/fbta.net\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/fbta.net\/#\/schema\/logo\/image\/","url":"https:\/\/fbta.net\/wp-content\/uploads\/FBTA_logo_RGB_150dpi_withtext.png","contentUrl":"https:\/\/fbta.net\/wp-content\/uploads\/FBTA_logo_RGB_150dpi_withtext.png","width":827,"height":531,"caption":"Suomen Liikematkayhdistys ry FBTA"},"image":{"@id":"https:\/\/fbta.net\/#\/schema\/logo\/image\/"}}]}},"spectra_custom_meta":{"_tribe_modified_fields":["a:34:{s:16:\"_wpml_word_count\";i:1617106663;s:12:\"_EventOrigin\";i:1617106188;s:10:\"_edit_last\";i:1617106295;s:10:\"post_title\";i:1617106295;s:11:\"post_status\";i:1617106663;s:20:\"_wpml_media_featured\";i:1617106295;s:21:\"_wpml_media_duplicate\";i:1617106295;s:12:\"post_content\";i:1617106569;s:13:\"_thumbnail_id\";i:1617106569;s:26:\"_yoast_wpseo_content_score\";i:1617106569;s:43:\"_yoast_wpseo_estimated-reading-time-minutes\";i:1617106569;s:21:\"_wpml_media_has_media\";i:1622550738;s:17:\"_EventShowMapLink\";i:1617106569;s:13:\"_EventShowMap\";i:1617106569;s:13:\"_EventVenueID\";i:1617106569;s:17:\"_EventOrganizerID\";i:1617106569;s:15:\"_EventStartDate\";i:1617106569;s:13:\"_EventEndDate\";i:1617106569;s:18:\"_EventStartDateUTC\";i:1617106569;s:16:\"_EventEndDateUTC\";i:1617106569;s:14:\"_EventDuration\";i:1617106569;s:20:\"_EventCurrencySymbol\";i:1617106569;s:22:\"_EventCurrencyPosition\";i:1617106569;s:10:\"_EventCost\";i:1617106569;s:9:\"_EventURL\";i:1617106569;s:14:\"_EventTimezone\";i:1617106569;s:18:\"_EventTimezoneAbbr\";i:1617106569;s:32:\"_tec_ct1_current_migration_phase\";i:1670845815;s:27:\"_tec_ct1_migration_lock_uid\";i:1670845815;s:24:\"_tec_ct1_migrated_report\";i:1670845815;s:24:\"_tec_ct1_report_category\";i:1670845757;s:19:\"_cmplz_scanned_post\";i:1688379494;s:16:\"_uag_page_assets\";i:1781184191;s:18:\"_uag_css_file_name\";i:1770807044;}"],"_wpml_word_count":["{\"total\":162,\"to_translate\":{\"en\":162}}"],"_EventOrigin":["events-calendar"],"_edit_lock":["1617095733:5"],"_edit_last":["5"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_thumbnail_id":["3578"],"_yoast_wpseo_content_score":["90"],"_yoast_wpseo_estimated-reading-time-minutes":["1"],"_EventShowMapLink":[""],"_EventShowMap":[""],"_EventVenueID":["1608"],"_EventOrganizerID":["3143"],"_EventStartDate":["2021-04-22 15:00:00"],"_EventEndDate":["2021-04-22 16:00:00"],"_EventStartDateUTC":["2021-04-22 12:00:00"],"_EventEndDateUTC":["2021-04-22 13:00:00"],"_EventDuration":["3600"],"_EventCurrencySymbol":[""],"_EventCurrencyPosition":["suffix"],"_EventCost":[""],"_EventURL":[""],"_EventTimezone":["Europe\/Helsinki"],"_EventTimezoneAbbr":["EEST"],"_wpml_media_has_media":["1"],"_tec_ct1_report_category":["tec-single-event-strategy"],"_tec_ct1_current_migration_phase":["MIGRATION_SUCCESS"],"_tec_ct1_migrated_report":["a:11:{s:15:\"start_timestamp\";d:1670838615.541905;s:13:\"end_timestamp\";d:1670838615.662411;s:11:\"has_tickets\";b:0;s:16:\"tickets_provider\";s:0:\"\";s:9:\"is_single\";b:1;s:14:\"created_events\";a:0:{}s:6:\"status\";s:7:\"success\";s:5:\"error\";N;s:6:\"series\";a:0:{}s:18:\"strategies_applied\";a:1:{i:0;s:25:\"tec-single-event-strategy\";}s:17:\"source_event_post\";O:8:\"stdClass\":2:{s:2:\"ID\";i:3582;s:10:\"post_title\";s:45:\"Nordic webinar | The Era of Purposeful Travel\";}}"],"_cmplz_scanned_post":["1"],"_uag_css_file_name":["uag-css-3582.css"],"_uag_page_assets":["a:9:{s:3:\"css\";s:260:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media(max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media(max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:1:{i:0;s:10:\"core\/cover\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";i:1781173300;s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon.jpg",1280,378,false],"thumbnail":["https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon-150x150.jpg",150,150,true],"medium":["https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon-300x89.jpg",300,89,true],"medium_large":["https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon-768x227.jpg",768,227,true],"large":["https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon-1024x302.jpg",1024,302,true],"1536x1536":["https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon.jpg",1280,378,false],"2048x2048":["https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon.jpg",1280,378,false],"trp-custom-language-flag":["https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon.jpg",18,5,false],"sidebar-featured":["https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon.jpg",75,22,false],"genesis-singular-images":["https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon.jpg",720,213,false],"mailpoet_newsletter_max":["https:\/\/fbta.net\/wp-content\/uploads\/Purposeful-Travel_Louise-Kilgannon.jpg",1280,378,false]},"uagb_author_info":{"display_name":"Sari Viljamaa","author_link":"https:\/\/fbta.net\/en\/author\/sari-viljamaafbta-net\/"},"uagb_comment_info":0,"uagb_excerpt":"We have declared 2021 as the beginning of &#8217; the Era of Purposeful Travel\u2019. But what does that mean for you and your travel program? Louise Kilgannon from Festive Road [&hellip;]","_links":{"self":[{"href":"https:\/\/fbta.net\/en\/wp-json\/wp\/v2\/tribe_events\/3582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fbta.net\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/fbta.net\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/fbta.net\/en\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/fbta.net\/en\/wp-json\/wp\/v2\/tribe_events\/3582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fbta.net\/en\/wp-json\/wp\/v2\/media\/3578"}],"wp:attachment":[{"href":"https:\/\/fbta.net\/en\/wp-json\/wp\/v2\/media?parent=3582"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fbta.net\/en\/wp-json\/wp\/v2\/tags?post=3582"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/fbta.net\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=3582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}