Nordic webinar | The (r)evolution of airline distribution

NDC has been a permanent discussion topic within the industry for years. The concept of how airlines are distributing their services to end-customers is changing, and it has an impact on the entire corporate travel value chain – including suppliers, buyers, technology providers and TMC’s.

In this webinar we will hear one perspective on the ongoing change. A study has been conducted on this topic by Janne Aarniovuori as part of his of his eMBA studies at Hanken School of Economics. Janne will go through his study, including a brief history and basics of airline distribution and NDC backed up by a theoretical framework, and share findings in his study based on corporate buyer interviews. The study and this session are meant to serve as educational material for corporate buyers and help to understand better the ongoing evolution of airline distribution.

Register here

The webinar is free of charge and available to buyer members of DBTA, FBTA, NBTA and SBTA.