The GBTA + VDR Conference 2024, in collaboration with Nordic business travel associations, brought together travel management and business travel professionals from nearly 40 countries at the Bella Center in Copenhagen from 4th to 6th November 2024. The GBTA Sustainability Summit, focusing on sustainable business travel, attracted 850 participants, followed by a congress programme concentrating on travel and meeting management themes, which drew over 1300 attendees.
Finnish FBTA Executive Director Sari Viljamaa, Managing Director, Finnish Business Travel Association stated on behalf of the Nordic business travel associations: ”It has been our long-held dream and goal to bring the GBTA European Conference to the Nordics. It has been rewarding to see record attendance now in Copenhagen. With a high-calibre, quality programme, we have good reason to believe and trust that participants have enjoyed the event's offerings as much as we organisers have.”